Consider some of these facts before you decide:

1) Yellow, orange and red are very warm colors and will advance toward you. They will make objects appear closer than they are in reality. They are good for very large rooms where you want to make the room appear more intimate.

2) Violet, blue and green are generally cool colors and will do just the opposite. They will recede from you and make it look as if they are further away than they really are. These are good choices in very small rooms, like bathrooms, where you want the room to appear larger than it is.

3) Since kitchens are commonly very warm when it comes to room temperature, cool colors in this room will help to neutralize that warmth.

WHEN YOU'RE NOT SURE WHAT COLOR WILL WORK BEST:

1) Gather all the swatches and samples you wish to consider and bring them home.

2) Take the samples to the room under consideration and view them in the lighting conditions of the room, both during the day and at night. This is important because of a phenomenon called "metamerism". Colors will appear to "change" depending on the type of light source they are seen under. If you look at carpeting, for example, in a showroom lit6 by cool fluorescent lights, and you bring the sample home and view it under warm incandescent lights, you very may find the color appears to have changed.  Cool lights are notorious for sucking the life out of beige colors, for instance.

And it's not just whether you use incandescent vs. fluorescent lighting. Other factors that will influence your colors are: the time of day (morning, noon, late afternoon); the direction of natural light (north, south, east, west); the weather and season (summer, sunny, winter, overcast, rainy, snowy). Other factors include: color processes, color classes and color-matching processes between manufacturers.

Colors most likely to have a metameric problem are: tan, grays, taupe, lilac, mauve, blue/gray and celadon. 

4) Reflected light, say from large colored surfaces such as walls, ceilings, and floors can also change the way a color looks. If you doubt this, select one of your paint samples and put in the middle of a table. Place another sample right next to it.  Does the first color appear different?  How about the second color?  Now change the second color or a third color.  Has the first color changed?  How about the third color?

3) Frustrated by the small size of your sample and not sure how it will look en masse on a wall?  An easy way to get a better feeling: Hold the sample up close to one eye so that it "covers" the wall you are considering.  Keep both eyes open as you now look past the sample and at the wall.  The eye with the sample in front of it will see just the sample. The other eye will see the wall and the room.  The sample will appear to "fill" the wall and you'll get an immediate feeling for what it will look like once you have covered a wall with it.  This should help you make your final decision.

Finally, the only sure way to go, particularly with paint choices, is to purchase a small can of your final choice.  Apply a brush out to a large area of the wall.  To avoid color surprises, this is the only really safe way to preview interior or exterior paint colors.

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